目标和关键成果法 (Objectives and Key Results)

The Objective is the direction.
The key results have to be measured.
Yes.No.Simple

Why

Being took to the wrong objectives is unacceptable.
被带向错误的目标是让人无法接受的。

Truly transformational teams combine their ambitions to their passion and to their purpose，and they develop a clear and compelling sense of why.
真正变革型的团队都会将自己的雄心、热情和目标结合到一起，他们很清楚为何要做，且理由令人信服。

Objective

Significant (重要)
Concrete （具体）
Action-oriented （以行动为导向）
Inspirational （激励人心）

If the heart doesn’t find a perfect rhyme with the head, then your passion means nothing.
如果内心找不到与大脑和谐的韵律，你的热情就毫无用处。

Good key results

Specific & Time-bound（明确、有时间限制）
Aggressive Yet Realistic（激进、现实）
Measurable & Verifiable (可衡量、可评估)

Why

OKRs as transparent vessels, that are made from the whats and hows of our ambitions. What really matters is the why that we pour into those vessels. Thats’s why we do our work.
OKRS 可以看做是一个透明的容器，它由野心勃勃的“做什么”和“怎么做”构成。 真正的关键在于放进容器中的“为什么” 那是我们工作的原因。

Write down your

Values (the right metrics)
Objectives
Key results